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At Serent Capital…
We believe that great companies are built through vision, collaboration, and relentless pursuit of excellence. Together with Founders, we’ve set out to work to create tomorrow’s category leaders—companies that not only define their industries but also set new standards of innovation and impact.
This journey starts by working to build the best teams, supported by the hands-on expertise of our Growth Team, and strengthened by the collective wisdom of the Serent Community. By combining the drive of visionary Founders with tailored resources, deep vertical expertise, and purpose-driven partnerships, we’re creating impactful growth stories and reshaping industries.
Keep scrolling to explore how we’re partnering with Founders and working to build the category leaders of tomorrow.
Investment Activity
This year, we continued to focus on growing technology companies and partnering with Founder-owned businesses to accelerate their journey to becoming category leaders. From new platform investments to strategic add-ons and celebrated exits, our hands-on approach to business building remains at the core of what we do. Together with our portfolio companies, we’ve scaled growth, unlocked new opportunities, and delivered lasting value across sectors.
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Portfolio Companies
We’re not just on the coast, we’re coast-to-coast; investing in bootstrapped businesses and driving change in local economies and communities.
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Award-Winning
Approach
At Serent Capital, we’re honored to partner with Founders every day and deeply grateful for the recognition of the incredible work we achieve together.
The Founder-Friendly Investors award was awarded by Inc. in October 2024, a third-party that is not affiliated with Serent Capital. Serent Capital has paid an application fee to participate in this process. Inc’s recognition is not indicative of Serent’s future performance and does not reflect the experience of, or any rating by, Serent’s investors. TheBluWave Top 50 PE award was awarded by BluWave in February 2024, a third-party that is not affiliated with Serent Capital. Serent Capital has not paid an application fee to participate in this process. BluWave’s recognition is not indicative of Serent’s future performance and does not reflect the experience of, or any rating by, Serent’s investors. The Growth Cap award was awarded by Growth Cap in August 2024, a third-party that is not affiliated with Serent Capital. Serent Capital has paid an application fee to participate in this process. Growth Cap’s recognition is not indicative of Serent’s future performance and does not reflect the experience of, or any rating by, Serent’s investors.
Growth Team
At Serent Capital, our 25+ person Growth Team partners with portfolio companies to unlock their full potential, leveraging proven strategies and hands-on expertise to fuel growth and achieve transformative outcomes.
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Key topics discussed with functional leaders across our portfolio included leveraging AI to drive innovation, building scalable systems, investing in leadership and talent, and preparing for strategic growth and M&A management.
This year, we hosted our inaugural portfolio-wide hackathon, SerentHack 2024, in partnership with InfoMagnus, a premier GitHub partner. The event focused on fostering developer adoption of AI coding assistants to drive innovation and efficiency.
Every year, we bring together executives from across the portfolio for two days of knowledge-sharing and collaboration. These in-person gatherings are an invaluable opportunity to exchange insights, share successes, and build deeper connections that drive meaningful impact across the portfolio.
We’ll be at these top industry events in 2025.
New Hires
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Partner Promotions
We’ve expanded our Partner Group to six members with the promotions of John Caselli and Dexter Hopen.
Read more about John and Dexter's promotions
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Thanks for a
great 2024
